Marketing Final Exam Review, Part 1: Economic Principles

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Across
  1. 4. the tools, equipment, factories, and money available to be used in production
  2. 6. the utility created by making a product/service available when its needed
  3. 7. the basic economic problem of limited resources and unlimited wants
  4. 9. the part of the marketing mix that involves how products get to consumers
  5. 10. the utility created by sharing information about a product, helping a customer decide
Down
  1. 1. the term for the value or usefulness a product offers
  2. 2. The total amount of money/sales a company controls in their market
  3. 3. type of economy where decisions are based on customs and traditions
  4. 5. the process of planning, pricing, promoting, selling, distributing, and communicating value to consumers
  5. 8. type of economy where a central authority makes all economic decisions