Marketing Final Review Crossword Puzzle

3. a disadvantage, limitation, or shortcoming a business has that can keep it from achieving goals
4. making products available where customers want them
6. a strategic planning tool that evaluates an organization's Strengths, Weaknesses and Opportunities, Threats to guide decision-making, identify advantages, address shortcomings, and capitalize on market potential for better future planning and success
7. any favorable situation in the environment surrounding the business that could help the business gain a competitive advantage in the industry.
10. Activities related to obtaining, developing, maintaining, and improving a product, or product mix, in response to market opportunities
13. deciding on an amount to charge customers for their products
14. Divides markets by characteristics people have in common such as age, race, and ethnicity
15. A combination of decisions a business must make in order to reach its target market
16. Communication that informs, reminds, and persuades customers of the goods and services available to them.

1. gathering and analyzing information about consumers, trends, and competitors’ products
2. Divides markets by identifying common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits among the individuals that constitute the market.
5. Divides markets by identifying common responses to products and product features, such as rate of use or brand loyalty
8. any unfavorable situation in the environment surrounding the business that could help competitors gain an advantage in the industry.
9. any resource or capability that a business has that can help it gain a competitive advantage in the industry
11. process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
12. Dividing markets by where customers are located
13. deciding what goods or services are in demand and providing them to customers