Marketing Finance Fall 2023

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Across
  1. 3. Acronym for metric that determines cost for acquiring a customer.
  2. 4. Acronym for Pay Per Click.
  3. 6. Known as natural search refers to unpaid search results.
  4. 8. Total value of all a publicly traded company’s outstanding shares of stock.
  5. 10. Writing off the cost of assets over time
  6. 12. Physical place where Brick and Mortar companies sell their products.
  7. 14. Companies valued at $1 billion or more.
  8. 15. Marketing programs to help potential customers. find your company.
Down
  1. 1. Annual growth rate of an investment over a specified period of time longer than one year.
  2. 2. Acronym for Earnings before Interest, Tax, Depreciation, Amortization.
  3. 3. Rate at which customers stop doing business with a company over a given period of time.
  4. 5. Acronym for Customer Relationship Management.
  5. 6. Traditional form of marketing in which a company initiates contact with potential customers or leads.
  6. 7. Acronym for Return on Investment.
  7. 9. Visitors that land on a website from unpaid sources such as search engines.
  8. 11. Acronym for Key Performance Indicator.
  9. 12. Acronym for Search Engine Optimization
  10. 13. Acronym representing Business to Business Model.