Marketing Finance NYU

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Across
  1. 1. Total value of a publicly traded company’s outstanding shares of stock
  2. 7. Metric used to calculate how loyal your customers are
  3. 8. Advertiser needs to pay for each click instead of impression
  4. 10. Rate of return required for an investment to grow
  5. 13. Rate at which users leave a site
  6. 14. Percentage of times a keyword appears on a web page
  7. 15. Monetary benefit earned from Marketing Investment
Down
  1. 2. Return on ad spend from specific ad campaigns
  2. 3. Percentage of visitors to your website that complete a desired goal
  3. 4. Used to calculate the performance of an advertising campaign
  4. 5. Advertiser only pays when a conversion takes place
  5. 6. Value customers are to your business
  6. 9. Average number of pages viewed per session
  7. 11. System for increasing the percentage of visitors to a website to convert into customers
  8. 12. Total sales-COGS / marketing campaign costs