Marketing Function Crossword Puzzle

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Across
  1. 3. Replaces "price" in the Four Cs model.
  2. 4. Initially setting a higher price, then gradually lowering it over time.
  3. 6. Type of segmentation based on actions, habits, and interactions with a product.
  4. 9. Replaces "promotion" in the Four Cs model.
  5. 11. Marketing function that manages channels / routes from producers to customers.
  6. 13. The marketing mix component that focuses on how much it costs.
  7. 14. The marketing mix component that focuses on how to communicate its value to a target market.
  8. 16. The process of identifying and focusing marketing efforts on specific customer groups.
  9. 17. A financial plan outlining the money a business allocates for marketing activities over a specific period.
  10. 19. The marketing function that helps customers finance their purchases.
  11. 24. The customer is considered the ___________ of marketing.
  12. 25. The marketing mix component that focuses on where to sell it.
  13. 28. The marketing model comprising segmentation, targeting, and positioning.
  14. 29. Paid communication via mass media channels (television, radio, billboards, magazines).
  15. 30. A statement that explains the benefits a company provides to customers and why it is better than its competitors.
  16. 31. The marketing mix component that focuses on what to offer.
  17. 32. A performance measure that evaluates the profitability of an investment by comparing the net profit to its total cost.
  18. 33. Tool used to manage customer data and build long-term loyalty.
  19. 34. The number of marketing functions.
Down
  1. 1. The strategic process of dividing a company's customers into smaller groups based on shared characteristics.
  2. 2. Type of segmentation based on values, beliefs, and lifestyle.
  3. 5. The extent to which consumers perceive a brand as trustworthy and reliable.
  4. 7. Use funds to boost existing initiatives or invest in new tactics to embrace industry trends.
  5. 8. A written promise from a company to repair or replace a product that develops a fault within a particular period of time.
  6. 10. Ultimately, marketing strives to build and maintain strong customer relationships, drive sales, and achieve business ____________.
  7. 12. Recommend additional products or higher-tier options to increase customer value.
  8. 15. The type of value a product / service provides through its practical, utilitarian performance.
  9. 18. The overall process of managing how resources are acquired, stored, and transported to their final destination.
  10. 20. A company that offer similar products or services to the same target market.
  11. 21. Initially setting a lower price, then gradually increasing it over time.
  12. 22. Type of segmentation based on location.
  13. 23. Type of segmentation based on age, gender, and income.
  14. 24. Replaces "place" in the Four Cs model.
  15. 26. Offering multiple purchasing options (store, website, app) with a seamless experience across all platforms.
  16. 27. A marketing strategy that influences how a customer perceives a brand, product, or service relative to competitors.