Marketing Functions and Utility

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Across
  1. 3. updating and improving your product or product mix to respond to customer wants and needs
  2. 4. also known as Customer Relationship Management
  3. 8. You can’t physically ​touch; task performed for a customers
  4. 9. having your goods/services available at the right time of year or day
  5. 10. determining how much to charge for goods or services
  6. 12. deciding how to get goods into customer ​hands​.
  7. 13. changing raw materials into final, usable goods
Down
  1. 1. the exchange of goods and services for money
  2. 2. planned, personalized communication with a customer to influence purchase decisions
  3. 3. determining the best place to sell your product
  4. 5. Information when the flow of information is from the customer to the company
  5. 6. communicating with the customer through various means
  6. 7. when the flow of information is from the company to the customer
  7. 11. Things you can ​touch​ or hold.