Marketing Fundamentals

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Across
  1. 4. : Basic requirements
  2. 5. : Amount customers pay
  3. 6. MARKET : Specific group a business aims to reach
  4. 9. : Dividing market into groups
  5. 13. PROPOSITION : Unique benefit promised
  6. 14. : Wants backed by money
  7. 15. MIX : Another name for the 4 Ps
Down
  1. 1. : Name or symbol identifying a product
  2. 2. : Good or service offered
  3. 3. : Process of creating and delivering value
  4. 7. : Shaped by culture & personality
  5. 8. : Placing brand in customer's mind
  6. 10. RESEARCH : Collecting data on consumers & competitors
  7. 11. : Distribution or location
  8. 12. : Communicating value to persuade