Marketing Fundementals

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Across
  1. 3. added value that the functions of marketing add to a product
  2. 4. An advertisement for a store
  3. 6. a limited research budget
  4. 9. Not affected by marketing
  5. 14. A Type of research that April Bell recommends for companies
  6. 15. Not one of the four p's
  7. 17. Items that have value, that satisfy your needs and wants
  8. 18. Its percentage of the total sales, that is generated by all companies
  9. 19. Product, price, place, promotion
  10. 20. Giampietri
  11. 21. A company that decides to focus marketing for people
  12. 22. Developer of the hierarchy of needs model
Down
  1. 1. Scanning of outside influences on organizations
  2. 2. A group that is identified for a specific market program
  3. 5. Shopping and cant find your size
  4. 7. Functions Marketing is used to make business decisions
  5. 8. The process of planning, pricing, promoting, distributing and selling goods
  6. 10. not one of the discussed functions of marketing
  7. 11. Peoples Needs Marketing attempts to do this
  8. 12. Lists and analyzes the companies strengths and weaknesses
  9. 13. A written document that directs a company's activities for a specific period of time
  10. 16. A brief overview of the entire marketing plan