Marketing Identification

4. statistical data relating to the population and particular groups within it, such as age, gender, income, education level and occupation
6. Market specialized segment of the market for a particular kind of product or service
8. Segmentation dividing a market into different geographical units such as nations, states, regions, counties, cities or neighborhoods
9. Persona fictional representation of a business’s ideal customer based on market research and real data about existing customers
11. Insights deep understanding derived from analyzing customer data and behavior to inform business strategies and marketing efforts
12. Marketing marketing strategy which aims to reach the largest audience possible, often with a uniform message and product offering
13. Behavior study of individuals, groups or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and desires
14. Segmentation dividing a market into segments based on consumer knowledge, attitudes, uses or responses to a product
15. Market specific group of consumers which a business aims to reach with its products and marketing efforts

1. process of establishing an image or identity of a brand or product so consumers perceive it in a certain way
2. Identification process of determining who a business’s potential customers are based on various factors like demographics, needs and preferences
3. study of consumers based on their activities, interests, opinions, values and lifestyles
5. Segmentation practice of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics
7. Proposition business or marketing statement which summarizes why a consumer should buy a product or use a service
10. Strategy business’s overall plan for reaching prospective consumers and turning them into customers of their products or services