Marketing in Business: Strategies and Types Explained

4. A limitation of marketing is when a a company promotes a _____, the public may psychologically eventually see that product as worth less in the future
6. _____ marketing: Entails building an online presence on specific social media platforms
8. Element of the marketing mix that refers to how much the company will sell the product for
9. _____ marketing: Entails public displays of advertising external to a consumer's house
11. In 1978, Gary Thuerk sent a message to roughly 400 people using _____, the first public packet-switched computer network
13. Promotions vary depending on what stage of the product _____ the product is in
14. Element of the marketing mix that includes advertising, selling, and sales promotions
15. Element of the marketing mix that refers to the distribution of the product
16. Element of the marketing mix that refers to an item or items the business plans to offer to customer
18. Poppin' Fresh, has helped create a long-lasting, warm, friendly brand for this company
20. Digital marketing campaigns may be _____ to set up and costly to maintain

1. Marketing allows a company to _____ specific people it believes will benefit from its product or service
2. Organization that provides the official definition of marketing
3. Marketing allows for a company to take an offensive approach to creating a _____
5. _____ marketing: Involves using third-party advertising to drive customer interest
7. Ultimate goal and benefit of marketing
10. Popularized the concept of the Four Ps of marketing
12. _____ marketing: Entails attempting to gather potential customers at a specific location for the opportunity to speak with them about products or demonstrate products
17. Companies must also consider the price of _____ in the marketplace
19. When using search engine marketing, companies can pay search engines for _____ on result pages