Marketing in the Media

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Across
  1. 1. Tangible products or items that are offered to consumers.
  2. 6. A type of decision making when a consumer makes a repeated decision on a regularly purchased brand or product.
  3. 7. A type of buying motive based on multiple different motivations.
  4. 8. A type of decision making based on a lot of research and thought.
  5. 9. Buying motive based logical reasons to make a purchase
  6. 11. The amount of money being charged for a product.
  7. 12. A type of decision making based on little to no thought.
  8. 13. A reason for something
  9. 14. The attributes of the product or purchase.
Down
  1. 2. Intangible things offered to consumers such as activities,performances, and more.
  2. 3. A person that purchases goods or services from a buissness.
  3. 4. A buying motive based on loyalty to the brand.
  4. 5. How a product's features could make a consumer's life easier or more enjoyable.
  5. 8. A type of buying motive based on the customers feelings associated with the product
  6. 10. A type of decision making where the customer is familiar with the product but needs more information.