marketing intro

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Across
  1. 1. One of the 4 P's that discusses how much they charge customers
  2. 3. A type of product that is not essential for survival
  3. 5. ______ Group- a type of market research that interviews many customers at once
  4. 13. A survey given to customers to collect feedback
  5. 14. Type of data that is not measurable
  6. 17. the stage of the product life cycle where sales are at their peak
  7. 18. A pricing strategy where the business starts cheap, and increases over time
  8. 19. Method of advertising that mainly appeals to younger people.
Down
  1. 1. one of the 4P's that discusses how they distribute goods and services to the customers
  2. 2. the stage of the product life cycle where a product is first put for sale on the market
  3. 4. Type of data that is measurable
  4. 6. Type of market research that involves the business using research that has already been done by a third party.
  5. 7. A pricing strategy where the business starts expensive, and lowers over time
  6. 8. USP stands for...
  7. 9. Type of market research that involves the business doing it themselves
  8. 10. A type of product that is a necessity for sufficient survival
  9. 11. A distribution method that means to sell online
  10. 12. One of the 4P's that discusses the object that a business makes
  11. 15. A drawback of primary market research is that it is...
  12. 16. One of the $p's that discusses how a business gets attention to their goods and services