Marketing is FUN! Crossword Puzzle

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Across
  1. 3. The Marketing __________ is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals
  2. 4. The purchasers of an organizations’ products; the focal point of all marketing activities
  3. 7. Statement A long-term view, or vision, of what the organization wants to become
Down
  1. 1. The provision or transfer of goods, services, or ideas in return for something of value
  2. 2. A good, service, or idea
  3. 5. The Marketing _________ is the competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer and affect the marketing mix
  4. 6. Lifetime Value A key measurement that forecasts a customer’s lifetime economic contribution based on continued relationship marketing efforts concept