Marketing Magic

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Across
  1. 3. Market A specific group of consumers at which a company aims its products and services.
  2. 5. An organized course of action to promote a product or service.
  3. 6. A short song or tune used in advertising and for other commercial uses.
  4. 8. Identity The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
  5. 10. A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
  6. 12. A name, term, design, or symbol that identifies a seller's products and differentiates them from competitors.
  7. 13. Marketing A type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
  8. 14. A short, memorable phrase used in advertising campaigns.
  9. 15. Relations The professional maintenance of a favorable public image by a company or other organization.
  10. 16. Search Engine Optimization, the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
  11. 19. A catchphrase or slogan, especially as used in advertising.
Down
  1. 1. Mix The set of actions or tactics that a company uses to promote its brand or product in the market.
  2. 2. The process of changing the corporate image of an organization.
  3. 4. How a product is perceived in the minds of consumers relative to competing products.
  4. 7. An act of giving one's public approval or support to someone or something.
  5. 8. Loyalty The tendency of consumers to continuously purchase the same brand's products over time.
  6. 9. A paid announcement in the media to promote products or services.
  7. 11. A graphic mark or emblem used by companies to aid and promote instant public recognition.
  8. 17. Awareness The extent to which consumers are familiar with the qualities or image of a particular brand.
  9. 18. A large outdoor board used for displaying advertisements.