marketing management

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Across
  1. 3. touch and feel
  2. 5. mixed
  3. 7. all similar
  4. 10. markets complementary products
  5. 11. who consumes
  6. 13. physical evidence
  7. 15. customer convenience
  8. 19. does not die
  9. 22. self-service technology
  10. 23. strength, weakness, opportunities, threat
  11. 25. Word of Mouth
  12. 26. middlemen
  13. 27. inertia not buying
Down
  1. 1. place to buy and sell
  2. 2. dies
  3. 4. customer cost
  4. 6. copy
  5. 8. a state of deprivation
  6. 9. short life
  7. 12. want to be backed by buying power
  8. 14. customer
  9. 16. places the product in the consumer's mind
  10. 17. customer communication
  11. 18. need shaped by culture
  12. 20. customer solution
  13. 21. who buys
  14. 24. long life
  15. 26. cannot touch and feel