Marketing Management

3. Modeling of the hierarchical relationships between products in a tree structure.
6. The value of a brand, determined by the consumers perception of its quality and desirability.
9. A shift in the value of security or another assets to either a higher or lowel level.
10. Any type of marketing communication used to inform forget audiences of relative merits of of product, services, brand, etc.
11. Intermediaries in marketing distribution channel between the producer to the end consumer.
13. A process of fixing the value that a manufacturer will receive the exchange of goods & services.
14. A business's overall. game plan for reaching prospective consumers.

1. Allow a company to closely monitor its sales, profit and expenditure.
2. An assessment that is performed to analyze your current marketing strategy from top to bottom.
4. The item offered for sale.
5. A group of people defined by certain demographics and behaviour.
7. Involves all of the internally focused decisions, steps and tasks necessary to develop a successful product.
8. The amount of money that you pay for somethings.
10. Channel Or the route through which goods move from the source to final user.
12. The process of creating strong, positive perception of a company, its products and services in customer's mind.