Marketing Management

5. it is a state of felt deprivation or feeling of being deprived of something
7. it is a type of channel of distribution preferable for consumer goods
8. this marketing function helps to protect against unavoidable delays in delivering out to meet contingencies in the demand
9. it refers to a set of actual or potential buyers of a product or service
11. it refers to the set of marketing tools that a firm uses to pursue its marketing objectives in a target market
13. it is the process of assigning a brand name to a product
14. this marketing philosophy focuses on availability and affordability of product
16. the act of designing and producing the container or wrapper of a product

1. anything of value which is offered to the market for sale
2. it refers to culturally defined objects that are potential satisfiers of needs
3. direct channel is preferable when the value of the product is __________
4. it is the immediate container of a product
6. it refers to the value of a product in monetary terms
10. advertising is one of its elements
12. it involves physical movement of goods from one place to another
15. under this type of channel no intermediary is used in the process of distribution
16. One of the 4P's ensures availability of the product at the right place at the right time and the right position to the target customers