Marketing Management
Across
- 3. The process of managing a brand's online presence and reputation
- 6. The study of consumer behavior and how they make decisions
- 7. An offer to entice customers to try a product or service
- 8. Building a strong online presence for your brand
- 10. A unique selling proposition that sets your product apart from the competition
- 11. The value perceived by the customer, often exceeding the product's price
- 12. Targeting specific customer segments with tailored messaging
- 14. third-party publishers means
- 15. The channels and locations where customers can access your product.
- 19. The amount of money a buyer is willing to pay for a good or service
- 21. The human talent behind your product or service, both employees and partners
- 23. The process of searching for and selecting goods or services to buy
- 25. Partnering with other brands or influencers for mutual benefit
- 26. A bootstrapped venture focusing on solving a specific problem with minimal resources
- 28. A research method that involves collecting data through interviews and surveys.
- 29. the activity of showing and advertising a company's prroduct in the best possible way
- 30. Building loyalty and repeat business
- 32. Words and phrases people type into search engines
- 37. Leveraging data and analytics to inform marketing decisions, optimize campaigns, and measure results.
- 38. Creating content that attracts and engages target audiences
- 40. A temporary reduction in price to attract buyers
- 42. The tangible cues that customers experience, shaping their perception of your brand.
- 44. A method of tracking and measuring the results of a marketing campaign.
- 46. Identifying your competitors and their strategies
Down
- 1. Using blockchain technology for secure data management and transparency in advertising.
- 2. The systems and procedures used to create, deliver, and maintain your product or service
- 4. A pricing strategy that charges different prices for the same product to different customers.
- 5. Offering discounts and promotions to attract customers
- 9. Brands get this information by tracking consumer profiles and activity on the Internet
- 13. The off-page factors that influence a website's ranking
- 15. Strategies used to communicate the value of your product and persuade customers to buy
- 16. Search Engine Optimization
- 17. Offering exceptional customer service and support
- 18. Promoting ethical and responsible business practices
- 20. The act of offering goods or services for a price
- 21. Setting the price of a product or service
- 22. A marketing strategy that focuses on building relationships with customers
- 24. The four Ps of marketing: Product, Price, Place, and _____.
- 25. A communication channel used to reach and influence potential customers.
- 27. The process of identifying and understanding who your customers are.
- 31. The tangible good or intangible service offered to customers
- 33. The technical aspects of a website that affect its ranking
- 34. A promotional campaign that offers a free gift or service to new customers
- 35. A measurable objective that a marketing campaign aims to achieve.
- 36. Tracking and measuring the results of marketing activities
- 39. A legal protection for a unique product or brand name.
- 41. Understanding your target audience's needs and desires
- 43. A person who purchases goods or services
- 45. Creating brand awareness and positive associations
- 47. A visual representation of a brand, including its logo and colors