Marketing Management

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Across
  1. 5. Identifying external opportunities and threats
  2. 6. The study of consumer behavior and how they make decisions.
  3. 7. A method of tracking and measuring the results of a marketing campaign.
  4. 8. A research method that involves collecting data through interviews and surveys.
  5. 9. A marketing strategy that focuses on building relationships with customers.
  6. 10. Creating brand awareness and positive associations.
  7. 11. The amount of money a buyer is willing to pay for a good or service.
  8. 13. A measurable objective that a marketing campaign aims to achieve.
  9. 17. A unique selling proposition that sets your product apart from the competition.
  10. 20. Targeting specific customer segments with tailored messaging.
  11. 23. A bootstrapped venture focusing on solving a specific problem with minimal resources.
  12. 27. The systems and procedures used to create, deliver, and maintain your product or service.
  13. 31. Setting the price of a product or service.
  14. 32. Partnering with other brands or influencers for mutual benefit.
  15. 36. The process of managing a brand's online presence and reputation..
  16. 37. Analyzing internal strengths and weaknesses
  17. 38. Building a strong online presence for your brand.
  18. 39. A legal protection for a unique product or brand name.
  19. 40. Words and phrases people type into search engines.
  20. 41. A communication channel used to reach and influence potential customers.
  21. 43. Tracking and measuring the results of marketing activities.
  22. 45. An offer to entice customers to try a product or service.
  23. 46. The four Ps of marketing: Product, Price, Place, and _____.
  24. 49. The process of identifying and understanding who your customers are.
  25. 50. Offering exceptional customer service and support.
  26. 51. The off-page factors that influence a website's ranking.
Down
  1. 1. Using blockchain technology for secure data management and transparency in advertising.
  2. 2. Identifying your competitors and their strategies.
  3. 3. third-party publishers means.
  4. 4. Leveraging data and analytics to inform marketing decisions, optimize campaigns, and measure results.
  5. 5. The tangible cues that customers experience, shaping their perception of your brand.
  6. 12. The process of searching for and selecting goods or services to buy.
  7. 14. Understanding your target audience's needs and desires.
  8. 15. Promoting ethical and responsible business practices.
  9. 16. A temporary reduction in price to attract buyers.
  10. 18. The channels and locations where customers can access your product.
  11. 19. Brands get this information by tracking consumer profiles and activity on the Internet.
  12. 21. A person who purchases goods or services.
  13. 22. The human talent behind your product or service, both employees and partners.
  14. 24. The tangible good or intangible service offered to customers.
  15. 25. A promotional campaign that offers a free gift or service to new customers.
  16. 26. The value perceived by the customer, often exceeding the product's price.
  17. 28. Creating content that attracts and engages target audiences.
  18. 29. the activity of showing and advertising a company's prroduct in the best possible way.
  19. 30. The technical aspects of a website that affect its ranking.
  20. 33. The act of offering goods or services for a price.
  21. 34. A visual representation of a brand, including its logo and colors.
  22. 35. A pricing strategy that charges different prices for the same product to different customers.
  23. 42. Strategies used to communicate the value of your product and persuade customers to buy.
  24. 44. Search Engine Optimization.
  25. 47. Building loyalty and repeat business.
  26. 48. Offering discounts and promotions to attract customers.