Marketing Management

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Across
  1. 2. It is the Exciting process of bringing a product or service to market
  2. 4. Cheap and _are the assumptions in Production Concept
  3. 5. Fixed cost is also known as ____ cost.
  4. 7. Component of Marketing Mix
  5. 8. Three levels of products are core, Augumented, and ____
  6. 9. A Favourable Chance or situation for doing something
  7. 10. Setting a price in comparison with Competitors
  8. 11. ___ Refers to the basic requirements that are essential for the survival of an individual
  9. 14. Competition at this level is based on after sales services
  10. 19. an exchange process, which includes channel of distribution is known as Transfer of ____
  11. 21. Who Classified the Variables of Marketing Mix
  12. 22. The Oldest form of exchange trading of product is known as ____
  13. 23. A market strategy that is geared towards getting a foothold in a competitive market
  14. 24. Product that consumer doesn't know about or does not want to actively buy even if he is aware of the product
  15. 25. Segmenting customer based on gender, occupation and socioeconomy
  16. 28. the First Phase Of PLC
  17. 31. A graphic representation or a symbol of a company name
  18. 33. Exchange Value of a Product or Service always express in Money
  19. 34. Online and Offline. Medium of market is Brick and ____ model
  20. 35. ____ is Included in basic marketing concept
  21. 39. what drives a person to buy a product or use a service
  22. 41. A Product can be
  23. 43. Father of Modern Management
  24. 45. Want for specific product backed by an ability to pay is called ____
  25. 46. The Movement of People, Animals and, Goods from one place to another
  26. 47. It is an individual or Organization that Purchases and uses a Company's goods or Services
  27. 48. there are four major factors that affect consumer behavior, namely cultural, social, personal, and ___
  28. 49. CVP stands for Customer ____ Proposition
Down
  1. 1. 5 M's of advertising: Mission, Money, Media, Measurement,
  2. 3. product mix is also known as product ____
  3. 6. ___ is used when you don't know the real problem or issue and you need to uncover the causes
  4. 12. Sub division of the entire market
  5. 13. A collection of related products offered by a company under a single brand name
  6. 15. It is anyone looking to purchase an asset such as a stock, bond, or currency
  7. 16. Self service, food store with grocery
  8. 17. The practice of Managing the realationship between an organization and its various publics
  9. 18. Process involved in creating a unique name and image for a product in the consumer's mind
  10. 20. Usually reflect the desired preferences for specific ways of satisfying a need
  11. 26. Plan written Document of detail market condition
  12. 27. Total cost is the Sum of ___ and Variable cost
  13. 29. The Organization sets an initial high price and then slowly lowers the price to make the product available to wider market
  14. 30. Last Stage of PLC
  15. 32. The Difference between the Revenue generated and the Expenses incurred
  16. 36. the trade, which includes activities such as sell, variety of goods in a small quantities to final consumer is called ____
  17. 37. Total cost/ Production= ____ Cost
  18. 38. In PEST Analysis "T" Stands for
  19. 40. Narrow Marketing Segmentation
  20. 42. The vegan will always seek for animal free product
  21. 44. Managerial functions are Planning, Organizing, Staffing, directing and ____
  22. 48. The way in which a business distribute its products.