Marketing Management

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Across
  1. 2. A group of potential buyers with similar needs or characteristics.
  2. 4. Receiving input from customers or stakeholders to improve products or services.
  3. 7. A coordinated series of activities designed to achieve a specific marketing goal.
  4. 8. A medium or platform used to deliver a marketing message.
  5. 10. Information and material created for a specific audience to provide value.
  6. 13. The activities and processes involved in selling products or services to customers.
  7. 15. Introducing new ideas, methods, or products to the market.
  8. 16. A systematic method of gathering information from a sample of people.
  9. 17. A specific group of consumers that a business aims to reach with its products and marketing efforts.
  10. 18. Paid, non-personal communication designed to influence a target audience.
  11. 20. Rapidly gaining popularity or spreading widely, often through social sharing.
  12. 22. A plan of action designed to achieve a specific goal.
  13. 24. The overarching process of creating, communicating, delivering, and exchanging value to satisfy customer needs.
  14. 26. The practice of creating a unique identity for a product or service to distinguish it from competitors.
  15. 27. Determining the value of a product or service and setting a cost that consumers are willing to pay.
  16. 29. Establishing a distinctive place in the minds of consumers relative to competitors.
  17. 31. The process of turning a prospect into a customer by taking a desired action.
  18. 32. A tangible or intangible offering that fulfills a need or want and can be exchanged.
  19. 34. Patterns or shifts in consumer behavior, technology, or the market.
  20. 35. Share: The portion of total sales within a market that a company controls.
  21. 36. Creating a distinct image and identity for a product or brand in the minds of consumers.
  22. 37. The communication activities used to inform, persuade, and remind the target audience about a product or service.
  23. 38. The process of getting a product from the manufacturer to the end consumer.
Down
  1. 1. Search Engine Optimization – techniques to improve a website's visibility on search engines.
  2. 3. The systematic analysis of data to gain insights into marketing performance.
  3. 5. Media: Online platforms used for social interaction and content sharing.
  4. 6. Dividing a market into subsets based on characteristics like age or income.
  5. 9. Marketing strategies and content tailored for mobile devices.
  6. 11. The perception and recognition of a product or company in the market.
  7. 12. The end user of a product or service within the target market.
  8. 13. Dividing the market into distinct groups based on similar characteristics or needs.
  9. 14. The level of interaction and connection between a brand and its audience.
  10. 19. The benefit or satisfaction a customer derives from a product or service.
  11. 21. Customer commitment and repeat business due to positive experiences with a brand.
  12. 23. A semi-fictional representation of an ideal customer based on market research.
  13. 25. The group of individuals or potential customers targeted by a marketing message.
  14. 28. Journey: The process a customer goes through from awareness to purchase and beyond.
  15. 30. An acronym for strengths, weaknesses, opportunities, and threats – a strategic planning tool.
  16. 31. Rivalry among businesses for the same target market.
  17. 33. (Unique Selling Proposition): A distinctive element that sets a product or brand apart from competitors.