Marketing Management

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Across
  1. 2. The group of individuals or potential customers targeted by a marketing message.
  2. 8. The communication activities used to inform, persuade, and remind the target audience about a product or service.
  3. 9. The perception and recognition of a product or company in the market.
  4. 14. A semi-fictional representation of an ideal customer based on market research.
  5. 15. The overarching process of creating, communicating, delivering, and exchanging value to satisfy customer needs.
  6. 18. The process of getting a product from the manufacturer to the end consumer.
  7. 19. Creating a distinct image and identity for a product or brand in the minds of consumers.
  8. 20. The activities and processes involved in selling products or services to customers.
  9. 21. (Unique Selling Proposition): A distinctive element that sets a product or brand apart from competitors.
  10. 23. Search Engine Optimization – techniques to improve a website's visibility on search engines.
  11. 24. Rivalry among businesses for the same target market.
  12. 27. Journey: The process a customer goes through from awareness to purchase and beyond.
  13. 32. Dividing a market into subsets based on characteristics like age or income.
  14. 34. Rapidly gaining popularity or spreading widely, often through social sharing.
  15. 35. Information and material created for a specific audience to provide value.
  16. 36. A specific group of consumers that a business aims to reach with its products and marketing efforts.
  17. 38. Establishing a distinctive place in the minds of consumers relative to competitors.
  18. 39. The level of interaction and connection between a brand and its audience.
Down
  1. 1. Receiving input from customers or stakeholders to improve products or services.
  2. 3. A medium or platform used to deliver a marketing message.
  3. 4. Paid, non-personal communication designed to influence a target audience.
  4. 5. A systematic method of gathering information from a sample of people.
  5. 6. The end user of a product or service within the target market.
  6. 7. A group of potential buyers with similar needs or characteristics.
  7. 10. Customer commitment and repeat business due to positive experiences with a brand.
  8. 11. The benefit or satisfaction a customer derives from a product or service.
  9. 12. Introducing new ideas, methods, or products to the market.
  10. 13. A plan of action designed to achieve a specific goal.
  11. 16. The process of turning a prospect into a customer by taking a desired action.
  12. 17. The systematic analysis of data to gain insights into marketing performance.
  13. 22. Determining the value of a product or service and setting a cost that consumers are willing to pay.
  14. 25. A coordinated series of activities designed to achieve a specific marketing goal.
  15. 26. A tangible or intangible offering that fulfills a need or want and can be exchanged.
  16. 28. Marketing strategies and content tailored for mobile devices.
  17. 29. The practice of creating a unique identity for a product or service to distinguish it from competitors.
  18. 30. Share: The portion of total sales within a market that a company controls.
  19. 31. Dividing the market into distinct groups based on similar characteristics or needs.
  20. 32. An acronym for strengths, weaknesses, opportunities, and threats – a strategic planning tool.
  21. 33. Media: Online platforms used for social interaction and content sharing.
  22. 37. Patterns or shifts in consumer behavior, technology, or the market.