Marketing Management Cross word Puzzle

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Across
  1. 5. A type of research that involves collecting data directly from individuals through surveys, interviews, or focus groups.
  2. 11. A pricing strategy where a product is priced at a moderate level to capture a larger market share.
  3. 12. The stage in the product life cycle where sales start to grow at an increasing rate.
  4. 15. The set of activities that transform raw resources into the finished goods and services consumers use.
  5. 18. The stage in the product life cycle where sales and profits start to decline.
  6. 19. A visual representation of a customer's journey and interactions with a brand.
  7. 22. A type of research that aims to gather preliminary information to help define the problem and suggest hypotheses.
  8. 23. The set of activities involved in moving goods from the manufacturer to the end consumer.
  9. 24. A type of promotional strategy that involves non-personal communication transmitted through mass media.
  10. 26. A type of distribution strategy where products are made available in as many outlets as possible.
  11. 29. The process of creating a distinctive name and image for a product in the minds of consumers.
  12. 31. A promotional strategy that involves building and maintaining favorable relationships with key stakeholders.
  13. 35. The stage in the buying decision process where a consumer makes the actual purchase.
  14. 36. The concept that customers will favor products that are widely available and inexpensive.
  15. 38. The process of identifying and evaluating market opportunities for new or existing products.
  16. 40. A pricing strategy where a product is initially offered at a high price and then gradually reduced.
  17. 41. The percentage of a market that actually buys a specific product.
  18. 42. The stage in the product life cycle where a product is first introduced to the market.
  19. 43. The stage in the product life cycle where sales stabilize, and the product enters a phase of steady sales.
  20. 44. The process of identifying and defining market segments.
  21. 45. The process of developing, promoting, and distributing goods or services to satisfy customer needs.
  22. 46. The process of systematically gathering, recording, and analyzing information about a market, including competitors and customers.
  23. 47. A pricing strategy where a product is priced at a level that reflects its perceived value to the customer.
  24. 48. A marketing strategy that focuses on a specific market segment and offers a specialized product.
  25. 49. The set of controllable tactical marketing tools used to produce the desired response from the target market.
  26. 50. The process of creating, promoting, and delivering value to customers in a way that benefits the organization and its stakeholders.
  27. 51. The stage in the buying decision process where a consumer recognizes a problem or need.
Down
  1. 1. A strategy where a company introduces a new product in an existing market.
  2. 2. The level of difficulty involved in understanding and using a new product.
  3. 3. A type of distribution strategy where products are made available only in specific locations or through certain channels.
  4. 4. A framework that analyzes a company's strengths, weaknesses, opportunities, and threats.
  5. 6. The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior.
  6. 7. A strategy where a company tailors its products and marketing efforts to meet the specific needs of individual customers.
  7. 8. The integration of all the activities involved in obtaining and delivering a product or service to the ultimate consumer.
  8. 9. The practice of adjusting prices up or down to create an overall impression of a product's value.
  9. 10. The set of benefits or values a brand promises to deliver to consumers.
  10. 13. The set of values, ideas, and attitudes that are accepted by a particular social group.
  11. 14. A marketing approach that focuses on creating and maintaining long-term relationships with customers.
  12. 16. The stage in the buying decision process where a consumer experiences doubt or anxiety about the purchase.
  13. 17. The set of beliefs, attitudes, and values shared by members of a social group.
  14. 20. A pricing strategy where the product is initially offered at a low price to gain market share.
  15. 21. The process of turning potential customers into actual customers
  16. 25. A type of buying decision behavior where consumers are highly involved in the purchase and perceive significant differences among brands.
  17. 27. A measure of how well a company's product or service meets customer expectations.
  18. 28. The practice of using social media and online platforms to promote a product or service.
  19. 30. The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
  20. 32. The stage in the buying decision process where a consumer evaluates different product options.
  21. 33. The set of all actual and potential buyers of a product or service.
  22. 34. The degree to which a product or service continues to meet customer expectations over time.
  23. 37. The unique combination of product, price, place, and promotion strategies that a company uses to respond to its target market.
  24. 38. The unique combination of product, price, place, and promotion strategies that a company uses to respond to its target market.
  25. 39. A distribution channel strategy where products are made available through a limited number of intermediaries.