Marketing management- Pricing Strategies

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Across
  1. 3. Higher pricing due to strong brand image
  2. 4. Pricing designed to influence customer perception
  3. 8. Difference between cost and selling price
  4. 9. Short-term pricing offers to boost demand
  5. 14. Low price strategy to enter mass markets
  6. 17. Dividing customers based on income and needs
  7. 18. Pricing based on different pack sizes
  8. 19. Selling products together at a lower combined price
  9. 20. Temporary price reduction to increase sales
Down
  1. 1. Consistently low prices without frequent discounts
  2. 2. Pricing strategy focused on market rivalry
  3. 5. Pricing by adding a margin to production cost
  4. 6. Creating a product image using price and features
  5. 7. Consumer reaction to price changes
  6. 10. Pricing based on competitor prices
  7. 11. Customer belief about product worth
  8. 12. Pricing of multiple products within the same category at different levels
  9. 13. Pricing based on customer perceived value
  10. 15. One brand reducing sales of another brand in the same company
  11. 16. High initial pricing for new products