Marketing Management Puzzle

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Across
  1. 1. first stage involved in new product development
  2. 3. A pricing strategy where the product is priced high to reflect its exclusiveness and appeal to a high-end market segment
  3. 6. The blend of physical goods, services, and information a company offers to meet customer needs
  4. 8. The process of moving products from the manufacturer to the end consumer
  5. 9. written document that details the necessary actions to achieve one or more marketing objective
  6. 10. A measure of a brand's ability to capture consumer preference and loyalty
  7. 14. The process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem
  8. 16. the strategy is made from the combination of free and premium pricing strategy
  9. 18. anything that can be offered to market to satisfy want or need
  10. 19. The set of controllable tactical marketing tools that a company blends to produce the response it wants in the target market
  11. 21. A pricing strategy where the product is sold at a low price, often at a loss, to attract customers
  12. 22. A strategy that focuses on creating and maintaining a distinct image for a brand in the minds of the target audience
  13. 24. A measure of a brand's strength and its ability to create customer loyalty
  14. 27. those products which eventually become one of the ingredients of a final product
  15. 30. a name given by the maker to a product or range of products, especially a trademark
  16. 31. A pricing strategy where a product is priced just below the next whole number to create the perception of a lower price
  17. 34. A strategy where a company introduces a new product or service to its existing market
  18. 35. the products which a customer has already decided to purchase before entering shop
  19. 38. A market entry strategy where a company offers a product or service in a new market with its existing brand name
  20. 39. The role of pricing in marketing decisions involves determining the value of a product or service
  21. 42. Synopsis of the marketing plan
  22. 44. The role of marketing channels involves the distribution and availability of products
  23. 45. franchising is a method
  24. 46. A pricing strategy where a product is initially offered at a lower price to gain market share
  25. 48. The level of product that consists of all the augmentations and transformations that a product or offering may undergo in the future
  26. 49. prices are kept very high in which pricing policy
  27. 50. tool of marketing evaluation and control
Down
  1. 2. based on the prices charged by competitors, maybe the same or slightly lower, firms will try to compete on other aspects of the marketing mix
  2. 4. those huge machines and tools which an organisation uses during its production activities
  3. 5. a firm offering the same product with different prices throughout various market segments
  4. 7. designing an initial marketing strategy for a new product based on the product concept
  5. 11. price of a shirt rupees 999 is the example of which pricing policy
  6. 12. The role of marketing communications in the overall marketing effort
  7. 13. an individual or business that purchases the goods or services produced by a business
  8. 15. The set of forces that arise outside the company to affect its marketing efforts
  9. 17. the products which a customer purchases without having any plan
  10. 20. The process of developing and maintaining long-term, cost-effective relationships with individual customers
  11. 23. A marketing strategy that involves introducing a new product or service to a new market segment
  12. 25. A group of potential customers with similar needs and characteristics that a company aims to serve
  13. 26. strategy of using a successful brand name to launch a new or modified product in a new category
  14. 28. value used to calculate the price of goods or services that a profit center offers to other corporate responsibility centers
  15. 29. promotion strategy that calls for using the salesforce and trade promotion to move the product through channels
  16. 32. promotional tool is thought to be the most expensive to use
  17. 33. tool of the promotional mix consists of short term incentives to encourage the purchase or sale of product
  18. 36. The process of bringing a new product to market, from idea generation to commercialization
  19. 37. The process of communicating directly with potential customers to generate sales or leads
  20. 40. The process of dividing a market into distinct groups with similar needs and behaviors
  21. 41. The stage in the product life cycle where sales and profits decline
  22. 43. The process of deciding the features of a product or service that will be offered to customers
  23. 47. The concept that refers to the value that a company creates for its customers