Marketing Management Review

4. The specific group of consumers or businesses that a company aims to reach with its products or services.
8. A comprehensive document that outlines a company's marketing objectives, strategies, and tactics.
10. The unique benefits and value a product or service offers to its customers.
11. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
13. The place a brand occupies in the minds of consumers relative to competing brands.
14. he overall approach and direction a company takes to achieve its marketing goals.
15. The set of intermediaries and activities involved in moving a product from the manufacturer to the end consumer.

1. Dividing a market into distinct groups based on characteristics like demographics, behavior, or preferences.
2. The activities that communicate the benefits and value of a product or service to the target audience.
3. The process of identifying, creating, communicating, and delivering value to customers in order to satisfy their needs and achieve organizational goals.
5. The predicted net profit a company can expect to earn from a customer over their entire relationship.
6. A group of potential customers with shared needs and wants who have the ability and willingness to buy a product.
7. The percentage of total market sales a company or product captures.
9. An extended version of the 4Ps, including People, Processes, and Physical evidence for service-based businesses
12. _____________Marketing activities conducted through digital channels, including websites, social media, and email.