MARKETING GAME

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Across
  1. 2. Market ............is a situation in which a product has become distributed within a market to the fullest possible extent, leaving demand for the product at a minimum.
  2. 8. pricing is an aggressive pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services
  3. 9. means willingness to buy and ability to pay.
  4. 10. includes all the activities of designing and producing the container for a product.
  5. 11. ........is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
  6. 16. ..........marketing is the use of mail, telephone, fax, e-mail,KIOSKS, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects.
  7. 17. Procedure, mechanism and flow of activities by which services are used.
  8. 18. ......Marketing is a marketing approach that is used by the organizations to commercially spread a social message so that it can benefit by educating the individuals and the society on the whole
  9. 21. is the percentage of total sales volume in a market captured by a brand, product or company.
  10. 22. marketing is unconventional or untraditional means of advertising with the use of graffiti, sticker bombing, flyer posting, etc used in a (generally) localized fashion to draw attention to an idea, product, or services.The objective is to create a unique, engaging, and thought-provoking concept to generate buzz.
  11. 24. .........marketing is the use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects.
  12. 25. is a cluster of complementary products and services closely related in the minds of consumers, but spread across a diverse set of industries
  13. 27. .........are stand-alone structures used in marketing for self-service, demonstrations, display and selling of products and services providing information, placing orders.
  14. 31. positioning This occurs when buyer doubt the claims made by the firm.
  15. 36. ........Strategy uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users. Example – Unsought goods, Aqua guard
  16. 39. Brand ..........is something which is linked to the memory of the brand.It can be the logo, jingle, slogan, colour, smell, taste, packaging, product attributes, product class, use or application, customer benefits, price, life style, competitors, celebrity.
  17. 40. Brand ........... is human traits or characteristics associated with a specific brand name
  18. 42. is the process of monetizing the marketing efforts
  19. 43. a specific group of consumers at which a product or service is aimed.
  20. 44. Stretch is when a company positioned in the middle market may want to introduce a lower-priced line
  21. 48. is the process of moving a product from its manufacturing source to the customers with the help of intermediaries.
  22. 49. act of designing the company's offering and image to occupy a distinct place in the mind of the target market.
  23. 51. are the basic human requirements such as for air, food, water, clothing, and shelter
  24. 52. represents the location where a product can be purchased. It is often referred to as the distribution channel. It includes: channels, coverage, assortments, locations, inventory and transport.
  25. 53. is a currently accepted or popular style in a given field
Down
  1. 1. The right product, in the right place, at the right time, and at the right price
  2. 3. is the use or satisfaction a person gets from a product
  3. 4. means the buyer and seller directly exchange goods, with no money and no third party involved.
  4. 5. represents all of the communications that a marketer may use in the marketplace.
  5. 6. Marketing involves (in addition to the typical marketing activities) marketing to a firm's external environment such as government, media, and pressure groups.
  6. 7. is a name, term, sign, symbol or design,or a combination of them,intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
  7. 12. ............distribution means placing the goods or services in as many outlets as possible. Example – convenience goods, FMCG, snack foods, soft drinks, newspapers, candies, and gum.
  8. 13. .........selling is face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.
  9. 14. exceeding customer expectations
  10. 15. ..........distribution means severely limiting the number of intermediaries. It’s appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers,
  11. 19. is anything tangible or intangible that can be offered to a market to satisfy a want or need
  12. 20. ..........prospects are prospects who show interest but take some time to make the decision. They are much more valuable than cold leads. They need constant follow up can be turned to hot prospect and converted to customers
  13. 21. Marketing that is offering the same product and marketing mix to all consumers. Example - Coca Cola, Pepsi, Cadbury, FMCG, Telecom
  14. 23. is creating, communicating, delivering value to the target market at a Profit
  15. 24. means study of Population
  16. 26. .......evidence is the environment in which the service is delivered and where the firm and the customer interact and any tangible commodities that facilitate performance or communication of the service.
  17. 28. is the process of dividing a market into a subset of consumers with common needs and characteristics.
  18. 29. promotion .......... is any variety of short-term incentives to encourage trial or purchase of a product or service.
  19. 30. Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine.This is an example of ........ pricing
  20. 32. is a sales technique whereby a seller tries to sell more expensive items, or upgraded versions to make a more profitable sale.
  21. 33. concept focus on volume.The emphasis is on production of goods and services and distributing them at a lower price.
  22. 34. Marketing looks at business from an overall point of view or “as a whole” and combines Relationship marketing, Internal marketing, Integrated marketing, Social marketing, and Performance marketing with an integrated approach
  23. 35. ............prospects are prospects who show a lot of interest and are willing or very close to buying the product or service. They can be converted to customers if probed further.
  24. 36. ...........Strategy is when the manufacturer uses advertising, promotion, and other forms of communication to persuade consumers to demand the product from intermediaries, thus inducing the intermediaries to order it.
  25. 37. fashions that come quickly into public view, are adopted with great zeal, peak early, and decline very fast.Those searching for excitementDon’t satisfy any strong need
  26. 38. a physical place where buyers and sellers gathered to buy and sell goods
  27. 41. (also popularly called margin) is the difference between the cost of a product or service and its selling price.
  28. 45. is a more narrowly defined customer group seeking a distinctive mix of benefits within a segment.Customers have a distinct set of needs.Willing to pay a premium.Best satisfies them.
  29. 46. ...........marketing is creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email or by use of social networking apps.
  30. 47. Any unbranded product is a .......... Example – sugar, besan, tea, coffee.
  31. 50. Efforts aimed at reducing or discouraging (not destroying) the demand for a product