Marketing Midterm 14
Across
- 2. to restate the meaning of a statement
- 3. the activity or business of promoting and selling products or services
- 5. objection based on misinformation
- 8. recommending a different product
- 10. a list of reasons for not purchasing a product and possible responses
- 11. objection returned as a selling point
Down
- 1. words that average customers can understand
- 4. a neutral person or previous customer
- 6. vocabulary used with industrial buyers
- 7. reasons for not buying or seeing a salesperson
- 9. reasons not to buy a product