Marketing Midterm Review

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Across
  1. 2. These products are "classics" and set the foundation for a business
  2. 4. Sending samples to influencers (2 words)
  3. 8. This type of marketing is unusual and interactive for consumers
  4. 11. When you actually purchase something (after clicking, etc.)
  5. 14. This marketing offer gives you one for free once you buy one
  6. 19. Cross-______ pairing related items together
  7. 20. The idea that there is a limited amount of something, which might run out
  8. 21. Email is an example of this type of mail
  9. 22. Catchphrase for a company
Down
  1. 1. Journalism ______ is the format for a press release
  2. 2. Click Through Rate (3 letters)
  3. 3. Ads are usually tailored to appeal to this group (2 words)
  4. 5. Performance and Protection are this type of need
  5. 6. Sandwich Generation
  6. 7. The oldest generation (2 words)
  7. 9. Planning Tool for Commercials
  8. 10. An example of psychographics about a consumer (what they like to do)
  9. 12. ______ of Alternatives is Step 3 of Consumer Buying Procecss
  10. 13. This market is when items are most expensive and in high demand.
  11. 15. ____ Recognition is Step 1 of Consumer Buying Process
  12. 16. Buy all 4 makeup brushes for $40 (reg. price $12 ea)
  13. 17. This type of advertising involves a charity
  14. 18. First paragraph of a press release