Marketing Mix

5. The process to make the product
6. Total revenue minus total cost
7. Hold stock for the manufacturer and distributes to the customer over a wide area
10. Businesses that sells similar products than yours
11. Is what the consumer pays for a good or service
12. Increasing sales, reducing costs, some profits
13. Informative advertising tells consumers the ---- of the product
15. Another word for advertising a product
20. Used by businesses to avoid going into the decline stage of PLC
21. One of the functions of packaging
23. Name or symbol that is used to differentiate one producers products from another
25. A type of advertising
26. Design and quality of the product, packaging and USP
27. Price x units sold
28. The potential group of people that might be interested in buying your product
29. Most large businesses will support sports or community events of causes

1. pricing A short term strategy to revive customer interest in the product
2. Process of dividing a market into smaller groups of consumers with similar characteristics, so marketing can be more effectively targeted
3. Usually use premium pricing for this type of products
4. Directly linked to making of a product
8. Unique Selling Point
9. Higher sales and has the highest market share
14. buys in "bulk" from the manufacturer
16. The third stage of the Product Life Cycle
17. Lego conducted this when they were close to bankruptcy in mid the 2000's
18. Percentage of total market sales or revenue held by a business
19. The way in which a product passes from a manufacturer to the consumer
22. skimming Pricing strategy used for unique features or qualities
24. Product, Place, Price, Promotion