Marketing Mix

4. The name of a matrix used by a business to analyse its product portfolio
7. very large retailer that sells vast quantities of different consumer goods (mostly food and drink)
9. Type of marketing that markets products towards a particular target market
11. "______of sale" another name for the checkout/till
12. Prolonging the life of a product is achieved through ______ strategies.
13. "Only £999" is an example of this pricing strategy
14. ______ led. A business that develops a product by conducting market research and then identifying a gap in the market.

1. this type of sampling involves selecting a pool of people to question based on a characteristic (e.g. age)
2. _____ the line. Mass advertising intended to raise brand awareness.
3. _____ research. Another term for secondary research
5. A pricing strategy where price is set very low in order to put the competitor out of business
6. Products that are highly profitable and growing quickly. With investment they may become cash-cows over time
8. These businesses buy products from manufacturers or wholesalers then sell them on to consumers.
10. The life cycle stage prior to product introduction