Marketing mix- 7p's

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Across
  1. 1. This "P" in the marketing mix refers to anyone involved, directly or indirectly, in the business, that is involved in delivering the product or service and dealing with customers.
  2. 3. What is the “P” in the marketing mix that consists of 3 components: the core elements, the supplementary services and the delivery process that sustains them.
  3. 5. This "P" in the marketing mix refers to the tangible elements that help customers evaluate a product or service before purchasing it.
Down
  1. 1. Which "P" in the marketing mix encompasses all the activities aimed at communicating with potential customers to inform, persuade, and remind them about a product or service?
  2. 2. What is the “P” whose objectives are to gain profits and cover costs, build demand and/or support a firm’s positioning strategy.
  3. 3. Which "P" in the marketing mix is about the underlying architecture of the product/service and describes the procedures, mechanisms, and flow of activities involved in delivering them to the customer?
  4. 4. This "P" in the marketing mix refers to the delivery of the product as well as the location where a product or service is available for customers to purchase.