Marketing Mix Crossword

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Across
  1. 4. Number of service marketing mix components.
  2. 5. Lauterborn replaced 'Product' with this.
  3. 6. products which cannot be touched felt or seen.
  4. 10. marketing mix is _______ concept.
  5. 11. Refers to selling combo packs and offering discounts to customers.
Down
  1. 1. It covers paid communication methods like print media, radio commercials etc.
  2. 2. amount that the customer pays for consuming the product.
  3. 3. Type of Pricing Strategy depending on the geographical region and competition levels.
  4. 7. According to Shimizu, place is replaced with ______.
  5. 8. Type of distribution through one or two major outlets.
  6. 9. Branding is a ______ decision.