Marketing Mix: Product

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Across
  1. 2. Outer layer that protects and promotes a product (9)
  2. 6. Stage where a product is researched and designed (11)
  3. 8. Stage where sales rise rapidly (6)
  4. 9. Combination of product, price, place and promotion (9,3)
  5. 11. Methods used to prolong a product’s market life (9,10)
  6. 17. Difference between tangible items and intangible activities (5,2,8)
  7. 19. Intangible activities performed for customers (8)
  8. 20. Model showing stages from launch to decline (7,4,5)
Down
  1. 1. Range of products a business sells (7,9)
  2. 2. Low‑share, high‑growth product (7,5)
  3. 3. Tool for analysing a business’s product range (6,6)
  4. 4. The good or service a business provides to meet customer needs (7)
  5. 5. Stage where sales peak and competition is strongest (8)
  6. 7. Method used to prolong a product’s life (9,8)
  7. 8. Physical, tangible products (5)
  8. 10. High‑share, low‑growth product (4,3)
  9. 12. Process of creating and launching something new for customers (3,7)
  10. 13. Stage when a product first enters the market (12)
  11. 14. Stage where sales fall as demand drops (7)
  12. 15. Use of eco‑friendly packaging materials (14)
  13. 16. Low‑share, low‑growth product (3)
  14. 18. High‑share, high‑growth product (4)