Marketing Mix: Product

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Across
  1. 4. refers to how a product is used
  2. 5. the number of product variations in a product line
  3. 7. a distinctive quality of a good or service
  4. 10. refers to a business’s acquisition of various necessary items to make products
  5. 12. safety inspections and packaging, protect products, businesses, and customers from negative outcomes
  6. 13. a plan for the operating procedures a company will use when developing or providing a product or service
  7. 14. the positive gains a customer experiences from a product
Down
  1. 1. refers to a business’s acquisition of various necessary items to make products
  2. 2. The total number of product lines a business carries
  3. 3. Businesses must test many different strategies for creating a product to determine which is most productive
  4. 6. Goods and services created to satisfy consumer wants and needs
  5. 8. Coming up with new ideas
  6. 9. Represents the goods and services sold by a business
  7. 11. A group of goods and services with similar characteristics in the product max
  8. 12. the total number of similar products a business offers within a product line