Marketing Mix: Product

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Across
  1. 3. step 1
  2. 5. step 3
  3. 8. All the goods and services sold by a business
  4. 13. the coordination of all activities required to make a product
  5. 14. the term for the operating procedures a company will use when developing or providing a product or service
Down
  1. 1. refers to how a product is used
  2. 2. The positive gains a customer gets from a product
  3. 4. A group of goods or services with with similar characteristics
  4. 6. step 6
  5. 7. refers to the number of product variations within a product line
  6. 8. The total number of product lines a business carries
  7. 9. the total number of similar products business offers within a product line
  8. 10. Goods and services created satisfy the consumers wants and needs
  9. 11. A distinctive quality of a good or service
  10. 12. a business’s acquisition of various necessary items to make products