Marketing mix so far

6. This shows the different stages that a product passes through during its lifetime.
8. A firm which focuses closely on the needs of the customer before making decisions regarding the product, pricing strategy and promotion.
9. The general impression of a product held by consumers.
10. The collection, presentation and analysis of data and information relating to the marekting and consumption of goods and services.
12. An individual or business that buys goods and services from a business.
13. Individuals or organisations identified by a business as the customers or consumers of their products.
14. A specific group of customers or potential customers.

1. The proportion of total sales in a market accounted for by a particular brand or firm.
2. A form of protection for the inventor or originator of a product, idea or production process to prevent other firms from copying it.
3. A situation where consumers stick with the purchase of their favourite brand.
4. way in which a product is presented and delivered to the consumer and generally will use colour, shape, size and different materials to help market the product.
5. The final user of a product.
7. A specialist area of the market. Suppliers are likely to face less competition when they initially enter such a market.
11. Marketing activities to extend the maturity stage of a product.