Marketing Monthly Crossword

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Across
  1. 2. / A leader willing to take risk and exercise initiative, amongst everything else.
  2. 5. / Recent new Twitter feature that adds rich media and lead capture to Tweets.
  3. 7. / Webmasters use this to inform a search engine their web pages are available for crawling.
  4. 8. / The process of communicating the value of a product or service to customers, in order to sell that product or service.
  5. 9. / Tool we use to discover which companies are visiting our landing pages.
  6. 11. / Michael Porter's industry analysis theory.
  7. 13. / Don't interrupt this type of marketing.
  8. 14. / Extensive list of keywords which collectively add up to drive lots of search traffic.
Down
  1. 1. / A simple measure of customer advocacy for a brand.
  2. 3. / Large and complex sets of information.
  3. 4. / Russian American strategic thinker happy to be boxed in.
  4. 6. / Twitter tailored audiences enables this type of advertising.
  5. 10. / Common Google Analytics naming used for referring website and type of referrer.
  6. 12. / According to Hubspot "The best way to turn strangers into customers and promoters of your business"