Marketing Phrases

1. A name, phrase, design or symbol that identifies a companies goods or services
6. Refers to the point of sale
7. Process by which individuals select, organize an interpret information
11. Internal standards that customers used to judge the quality of a service experience
12. A group of prospective customers who share common characteristics, consumption patterns
13. Physical objects or devices that provide benefits for customers
14. The purchase and use of a good or service
16. A customer commitment to continue patronizing a specific firm over a period of time
17. Refers to the value that is put for a product
18. A paid form of non personal communication to inform, educate or persuade a target audience
20. The activity or business of selling products or services

2. A person's favourable or unfavourable feelings and actions toward an object or idea
3. Buying selling and other marketing processes supported by the internet
4. The activities of a company associated with buying and selling a product or service
5. Raising customer awareness of a product of band, generating sales, and creating brand loyalty
8. An activity or condition of striving to gain or win something by defeating or establishing superiority over others
9. A short-term emotional reaction to a specific service performance
10. establishing a distinctive place in the minds of customers
15. The core output produced by a firm
19. An economic activity offered by one party or another