marketing principals

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Across
  1. 1. An individual employed to advance and/or facilitate the exchange of a good or service
  2. 3. The ability to determine customers’ needs, wants, and buying motives; open and close sales; question customers; handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales
  3. 5. The process or activity of using goods and services for personal use
  4. 10. Evaluative or corrective information given by the customer to the salesperson
  5. 11. The people who buy goods and services
  6. 13. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  7. 18. business Customers who continue to buy from a company, salesperson, etc
  8. 20. Information about a specific good or service that can be used in sales presentations
  9. 22. Something required or essential that is lacking
  10. 25. A desire for something that may or may not be required
  11. 26. A business that buys consumer goods or services and sells them to the ultimate consumer
  12. 28. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
  13. 29. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
  14. 30. Usefulness; capable of satisfying wants and needs
  15. 32. People who assume the risks of starting and operating businesses
  16. 33. The process of selling again
  17. 34. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
  18. 37. Tangible objects that can be manufactured or produced for resale
  19. 40. A fact or characteristic of the product
  20. 42. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
  21. 43. An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers
Down
  1. 2. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
  2. 4. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
  3. 6. Capable of being touched, smelled, tasted, seen, or heard
  4. 7. The customer’s preference for a business; usually expressed in regular purchases from the business
  5. 8. An advantage consumers receive from using a product
  6. 9. A type of producer that changes the shapes or forms of materials so that they will be useful to consumers
  7. 12. A measure of how well a business has met its customers’ expectations
  8. 14. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
  9. 15. Not capable of being detected through the senses
  10. 16. A fact about or characteristic of a product
  11. 17. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
  12. 19. The movement of resources from resource owners to producers and from producers to consumers
  13. 21. The arrangement by which businesses or individuals can purchase now and pay later
  14. 23. The basic principles that govern your behavior
  15. 24. Any person or business with the potential to purchase a good, service, or idea; qualified lead
  16. 27. An advantage consumers receive from using a product
  17. 31. Goods and services
  18. 35. The system in which people make and spend their incomes
  19. 36. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  20. 38. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
  21. 39. A person’s or business’s good name; quality of character
  22. 41. The point in a sales presentation at which the customer makes a favorable buying decision