marketing principles

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Across
  1. 2. People who assume the risks of starting and operating businesses
  2. 5. The basic principles that govern your behavior
  3. 8. Not capable of being detected through the senses
  4. 13. knowledge Information about a specific good or service that can be used in sales presentations
  5. 14. A fact or characteristic of the product
  6. 15. skills The ability to determine customers’ needs, wants, and buying motives; open and close sales; question customers; handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales
  7. 18. The system in which people make and spend their incomes
  8. 19. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
  9. 20. Goods and services
  10. 23. An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers
  11. 24. A business that buys consumer goods or services and sells them to the ultimate consumer
Down
  1. 1. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  2. 3. Usefulness; capable of satisfying wants and needs
  3. 4. A type of producer that changes the shapes or forms of materials so that they will be useful to consumers
  4. 6. Capable of being touched, smelled, tasted, seen, or heard
  5. 7. Something required or essential that is lacking
  6. 9. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
  7. 10. flow The movement of resources from resource owners to producers and from producers to consumers
  8. 11. an advantage consumers receive from using a product
  9. 12. The process of selling again
  10. 16. Tangible objects that can be manufactured or produced for resale
  11. 17. A desire for something that may or may not be required
  12. 21. presentation The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
  13. 22. consumption The process or activity of using goods and services for personal use