Marketing Promotions

2. A promotional strategy involving direct communication with potential customers.
5. Displays located near the checkout area to attract impulse purchases.
6. Offers given as gifts or rewards to encourage customer loyalty.
9. The process of persuading a customer to buy a product.
10. One of the elements of a marketing message in the AIDA model.
11. The final stage in the AIDA model, where the customer takes the desired action.
14. Business-to-business transactions.
15. Support for an event or activity by providing funds or resources.
17. Placing a product within TV shows, movies, or other media for exposure.
19. Marketing strategies implemented on platforms like Facebook, Instagram, and Twitter.

1. Motivators designed to encourage specific behaviors from customers.
3. Free product portions distributed to consumers to encourage trial.
4. Business-to-consumer transactions.
6. The traditional elements of the marketing mix, including advertising, personal selling, and public relations.
7. One of the elements of a marketing message in the AIDA model.
8. The acronym representing the stages a consumer goes through in the buying process: Attention, Interest, Desire, Action.
12. The process of creating and maintaining a positive image for a company.
13. Building a strong and lasting relationship with customers.
16. The overall plan for promoting a product or service, encompassing various promotional tools and techniques.
18. Vouchers that provide discounts on specified products.