Marketing Puzzle

1234567891011
Across
  1. 2. If the benefit of a product is greater than the sacrifice to obtain the product, the customer will find _____ in the purchase.
  2. 3. What term describes a product’s unique identity in the consumer’s mind?
  3. 5. Which pricing method sets prices based on competitors’ rates?
  4. 7. Which element of the marketing mix refers to how a product is communicated?
  5. 9. Which type of demand occurs when consumers buy a product because others do?
  6. 11. What term describes the group of customers a company aims to serve?
Down
  1. 1. What psychological tactic creates urgency by highlighting limited availability?
  2. 4. Which pricing strategy involves setting a high initial price to maximize profit?
  3. 6. What is the direct competitor of a company often called?
  4. 8. Which P in the marketing mix represents distribution channels?
  5. 9. What is the intangible value that adds to a product beyond its function?
  6. 10. A company with a marketing orientation will place consumer _____ above all else.