Marketing Q3 Midterm

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Across
  1. 2. responds to an objection by showing a customer that the product works
  2. 4. "We have other colors of that available. Would you like to see them?"
  3. 6. responds to an objection by offsetting the objection with a product feature
  4. 9. what you can identify by observing, listening to, and questioning a customer
  5. 10. when one business has total control over access to a certain product, service, or resource
  6. 12. responds to an objection by recommending an alternative product
  7. 15. not funded by the government
  8. 18. a company that only operates in the country they are from
  9. 19. operates with the purpose of generating a profit
  10. 22. intellectual property protection for brand names and brand related images
  11. 24. a system where individuals are encouraged to start their own business with limited government involvement
  12. 25. any direct contact between a salesperson and a customer
  13. 26. funded by the government and provides services to the community
  14. 28. the physical attributes of a product
  15. 30. selling to everyday people in a store for personal use
  16. 31. function of business that supports buying and selling functions
  17. 32. buying motive based on feelings
  18. 34. use this closing method when the customer has an objection that can be solved with services provided by your company
  19. 38. "Welcome to the store"
  20. 40. offering related products with the main product you are selling
  21. 43. the values and moral principles that guide decision making
  22. 44. shows items purchased, cost, and sales tax
  23. 46. responds to an objection by turning the customer's concern around into a selling point
  24. 49. competing by trying to have better products, customer service, etc. than your competitors
  25. 51. type of decision making made when buying a high priced item that you have bought a few times
  26. 52. competing by trying to have lower prices than your competitors
Down
  1. 1. responds to an objection by asking the customer a question
  2. 3. operates on donations with the purpose of helping a cause
  3. 5. function of business that involves making or acquiring product
  4. 7. a company that operates in a variety of countries
  5. 8. "How can I help you?"
  6. 11. corporate practices that help support people and communities beyond the business
  7. 13. use this closing method when the product is about to be sold out or go up in price
  8. 14. function of business that involves managing the company's money
  9. 16. type of decision making made when buying a high priced item that you have rarely or never bought
  10. 17. "That's too expensive"
  11. 20. "I'll buy it later when there's a sale."
  12. 21. only type of intellectual property protection that does not need to be filed with the government
  13. 23. the satisfaction gained by a consumer when using a product
  14. 27. selling products between businesses for professional use
  15. 29. use this closing method when the customer shows strong buying signals
  16. 33. "I don't like the way this looks on me"
  17. 35. "I don't want to buy from your company."
  18. 36. responds to an objection by showing the customer they are wrong with facts
  19. 37. intellectual property protection for inventions
  20. 39. function of business that involves planning, organizing, and controlling resources
  21. 41. a prospect, or potential customer
  22. 42. use this closing method when the customer has narrowed down their choices to two products
  23. 45. percentage fee placed on the sale of goods and services
  24. 47. buying motive based in logic and facts
  25. 48. intellectual property protection for creative work
  26. 50. type of decision making made when buying a low priced item that you buy frequently