Marketing Research Ch.1

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Across
  1. 3. The process of planning and implementing marketing strategies to achieve business objectives.
  2. 4. The study of how consumers view and interpret a company’s brand.
  3. 8. The study of how price changes affect consumer perceptions and sales performance.
  4. 10. A broad term that includes all electronic and communicative technologies used by businesses to enhance value and relationships with customers.
  5. 14. A strategy that uses subtle prompts to influence consumer behavior.
  6. 15. A business strategy centered on customer satisfaction and market-driven decision-making.
  7. 17. A business strategy emphasizing efficiency and cost-cutting over consumer needs.
  8. 26. A management philosophy focused on continuous quality improvement across all business functions.
  9. 27. The analysis of advertising, sales promotions, and media effectiveness.
  10. 29. A business approach that prioritizes understanding and fulfilling consumer needs.
  11. 30. Ongoing research that provides feedback for marketing decision-making.
Down
  1. 1. Quantitative tools used to measure marketing performance.
  2. 2. The coordination of all marketing elements (product, price, place, and promotion) to present a consistent brand message.
  3. 5. Research that focuses on logistics, supply chains, and retail site selection.
  4. 6. The digital tools and platforms that enable rapid information exchange in marketing research.
  5. 7. Research that seeks to expand marketing knowledge without a specific business decision in mind.
  6. 9. A business philosophy that prioritizes creating value for customers as a means of achieving business success.
  7. 11. The use of marketing research to discover new potential areas for business growth.
  8. 12. A strategic focus on sustaining business success rather than short-term gains.
  9. 13. The monitoring of consumer attitudes and perceptions about a brand on digital platforms.
  10. 16. The use of data to predict future demand for a product or service.
  11. 18. The systematic process of developing hypotheses and testing them using empirical evidence.
  12. 19. Research conducted to address a specific marketing decision for a particular organization.
  13. 20. The application of the scientific method in searching for the truth about marketing phenomena.
  14. 21. The study of the demographic characteristics of consumers within a geographic area.
  15. 22. Marketing research conducted to develop or improve products, including concept testing and product testing.
  16. 23. Research that evaluates a company’s market position relative to competitors.
  17. 24. Research conducted to understand international markets and adapt strategies accordingly.
  18. 25. The process of identifying and evaluating specific consumer segments for business strategies.
  19. 28. A focus on product quality and innovation rather than customer preferences.