Marketing Research Ch.2

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Across
  1. 7. Monitoring consumer behavior using technologies like GPS, web tracking, and purchase history.
  2. 10. A system that collects and analyzes customer data to improve relationships, marketing strategies, and sales performance.
  3. 11. Data storage on internet-connected servers, making information accessible remotely.
  4. 13. The continuous assessment of marketing performance through key metrics like market share and sales analysis.
  5. 14. Tools that use digital identification methods to track a person’s or object’s location.
  6. 17. Previously collected data stored for future reference or analysis.
  7. 19. A private, internal network used by businesses to share information securely.
  8. 24. AI-based programs that learn user preferences and automatically retrieve relevant information.
  9. 25. Small data files stored on users’ devices that track web browsing behavior.
  10. 28. The extent to which data is useful for decision-making.
  11. 29. The practice of monitoring user activity on websites to analyze trends and consumer behavior.
  12. 30. The use of data and analytical tools to evaluate marketing performance and improve decision-making.
  13. 31. Data that has been structured and formatted to support decision-making.
  14. 33. Structured data openly shared between companies.
  15. 34. A barcode system used in retail to track inventory and sales data.
  16. 35. A computerized system that helps decision-makers interact with databases and analytical tools to solve business problems efficiently.
  17. 37. Collections of numerical data for market analysis and forecasting.
  18. 38. A structured collection of raw data stored for future access and analysis.
  19. 39. Short-range wireless communication technology used for secure transactions and tracking.
  20. 40. A technology that uses microchips and radio signals to track products or consumers.
  21. 41. Databases that store financial data on companies, industries, and markets.
Down
  1. 1. The process of gathering and analyzing external data to detect trends and changes in the business environment.
  2. 2. The process of storing and organizing important data for easy retrieval and analysis.
  3. 3. Having the right amount of data to make informed decisions.
  4. 4. A system that integrates the computer systems of two or more companies to exchange business information efficiently.
  5. 5. Techniques used to improve the visibility of a website in search engine results.
  6. 6. Large quantities of data collected from multiple sources, often not initially intended for integration, but analyzed to support decision-making.
  7. 8. Accuracy, validity, and reliability of data in reflecting reality.
  8. 9. A subset of data and information that has explanatory power to enable better decision-making.
  9. 12. Data collected from barcode scans at point-of-sale terminals, used for tracking purchasing patterns.
  10. 15. Users actively search for and request information.
  11. 16. Collections of historical data from various sources, often used for research purposes.
  12. 18. The practice of covertly tracking users’ web browsing history without using cookies.
  13. 20. Data is automatically sent to users based on their previous behavior or preferences.
  14. 21. Accounting reports and sales/inventory figures used as inputs for decision-making.
  15. 22. Raw facts or recorded measures of certain phenomena (events or objects).
  16. 23. The collection of new data to address specific business problems.
  17. 26. The use of statistical models and algorithms to predict future consumer behavior based on past data.
  18. 27. Market intelligence gathered from direct interactions with customers and competitors.
  19. 32. A location-based technology used in retail to send targeted messages and promotions to customers' smartphones.
  20. 36. Ensuring data is current enough to be relevant.