Marketing Review

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Across
  1. 3. is a combination of the four elements of marketing—product, price, place, and promotion
  2. 5. Dividing customers into groups according to their response to a product
  3. 10. the goods, services, or ideas a business will offer its customers
  4. 11. percentage of total sales volume generated by all companies that compete in a given market
  5. 14. plan of action for achieving your goals and objectives
  6. 15. Purchase products and use them for their own good
  7. 16. Getting a selected product in the right place at the right time is all about creating convenience for the customer
  8. 17. products move from the producer straight to the consumer with no other organizations participating (Farmer’s market)
  9. 18. the various types of communication that marketers use to inform, persuade, or remind customers about their products
  10. 19. Any activity designed to create a favorable image toward a business, its products, or its policies
  11. 20. A short-term incentives that encourage a customer to buy
  12. 23. Paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
  13. 24. Finding solutions to problems through carefully designed studies involving customers
  14. 25. identification and selection of markets for a business or for a product is called
  15. 26. marketers often divide the total market for their products into smaller, more specific groups
  16. 27. divides a market on the basis of its physical and social characteristics, including gender, origin or heritage, religion, socioeconomic status, and life stage
  17. 28. is the route a product follows and the businesses involved in moving a product from the producer to the final consumer
  18. 30. Grouping customers according to where they are located
Down
  1. 1. an objective you plan to fulfill
  2. 2. grouping customers by their similarities and pinpointing the particular group of customers that it seeks to attract, a business can meet customer needs effectively
  3. 4. One or more other businesses between producer and consumer (Wholesaler, retailer)
  4. 6. Based on feelings, beliefs and attitudes
  5. 7. a customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
  6. 8. the locations and methods used to make a product or service available to the target market
  7. 9. Lifestyles and personalities of customers are used for this
  8. 12. Guided by facts and logic
  9. 13. the amount of money a business asks for in exchange for its products
  10. 16. Any form of direct contact between a salesperson and a customer
  11. 21. When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market
  12. 22. Persons, companies and organizations that buy products for: Operation of a business, To use in other products, for resale
  13. 29. small steps or specific actions used to carry out strategies