Marketing Review

3. A device that legally identifies ownership of a brand name or trade name
4. The most important part of a print ad because it is usually the first thing the reader sees.
8. Assigning human characteristics to a brand
11. Promotional strategy "Hi, I'm Eli Manning and I drink Pepsi"
12. Main way marketers communicate with their customers
13. Its funny that some people only watch the Super Bowl for the commercials which are famous for using this effective advertising technique
14. Pricing that is slowly lowered to maximize profits
17. The cost of selling one more of an item.
18. Pricing strategy often used by cable tv companies where they offer internet, cable, and phone together.
19. Billboards and commercials are examples of this promotional mix element
20. Pricing strategy that explains why product prices often end in "99" (i.e. $199.99)
21. The specific customers identified by marketers to sell to

1. Income that is left over after someone has paid all of their bills.
2. This promotional mix elements is meant to create immediate sales.
5. Social media is a good source of this type of information used to segment a market. Historically this information was gathered through surveys.
6. The element of the 4P's that addresses how to get the product to the customer
7. In the "Merchants of Cool" video, when the teenage boys were paid $125 each to come together and talk about products, this is an example of:
9. The fact that a ticket for Syracuse vs. Duke costs much more than a ticket for the same seat for Syracuse vs. Colgate is an example of:
10. Statistical information used to divide and identify a market
15. Paying the owner of a brand to use the brand name or logo on clothing
16. Promotional strategy "you're worth it"