Marketing Review

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Across
  1. 2. short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
  2. 3. process of communicating a company's value to customers
  3. 5. process of creating and maintaining the identity of a brand
  4. 6. process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages or purposes.
  5. 11. department responsible for selling products or services to customers and meeting the company sales goals
  6. 12. range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
  7. 14. distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.
  8. 15. diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
  9. 16. efforts made by a company to shape the way audiences perceive the company
  10. 18. the difference between a company's revenue and its costs; Revenue - Costs = ____
  11. 20. identified groups of consumers most likely to purchase your product or service
  12. 22. what is communicated to and perceived by an audience; can be verbal, written and non-verbal
  13. 23. refers to where the product is sold and delivered to customers
  14. 25. how businesses communicate with audiences
  15. 26. the collection, reporting, and examination of actions taken on a website
Down
  1. 1. refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services
  2. 4. Consumers' level of recognition of a company's product, service or brand
  3. 7. refers to the actual product or service a company offers
  4. 8. statement or phrase that encourages audience response
  5. 9. path the product or service purchased travels from the company to consumer
  6. 10. Process of communicating with potential customers to promote a product or service
  7. 13. process of gathering and analyzing information about customers' needs and preferences
  8. 17. the cost of a product or service a company offers
  9. 19. process of promoting a product in a retail environment, including the visual display in retail stores
  10. 21. a selected group of consumers, often in common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
  11. 24. process of determining the most effective approach to advertise a product or service