Marketing Review Crossword

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Across
  1. 3. A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed
  2. 5. Items that are quickly consumed; they only last a short period of time.
  3. 8. profiles that represent the wants and needs of a subgroup of your target audience
  4. 9. Segmenting a market based on physical location, region, climate, or urban density.
  5. 11. informing, persuading, or reminding customers about products/services (ads, PR, social
  6. 14. involves decisions regarding when and where the product should be made available.
  7. 15. A strategic form of communication that helps build a relationship between a person or organization and the public
  8. 16. Market segmentation based on measurable statistics such as age, income, gender, and education.
  9. 17. motivating customers to buy a product or service by telling them how it fulfills customer needs.
  10. 19. designing, developing, and modifying the product or service to meet the customers’ ever-changing needs.
  11. 20. The process of ideation, creation, promotion, and delivery of profitable products and services, to targeted customers, for their benefit and for the benefit of society as a whole.
  12. 22. is a technique you can use to divide your customer base into subgroups based on shared characteristics, such as age, income, hobbies and location. service.
Down
  1. 1. A system where businesses are privately owned and run by people rather than the government.
  2. 2. setting the price for a product or a service to maximize the profit, keeping in view the consumers’ perception of the value, production price and the competitors’ pricing
  3. 4. A company’s intention to analyze and identify consumers needs and wants, and build products, solutions, and strategies to satisfy those needs and wants better than the current alternatives, while also achieving organizational goals.
  4. 6. Segmenting buyers based on lifestyle, values, attitudes, interests, and personality traits.
  5. 7. gathering, analyzing, consumer data and using it to improve other marketing functions and facilitate critical business decisions.
  6. 10. Items that don’t wear out quickly; they last a long time
  7. 11. The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service, or idea, so that they might purchase it or buy-in.
  8. 12. Segmenting a market based on product usage rate, brand loyalty, or benefits sought.
  9. 13. Limited time offers and/or discounts designed specifically to increase sales during the time the sales promotion is offered
  10. 18. a form of advertising that consists of any promotion that relies on direct communication or distribution to individual consumers rather than through a third party,
  11. 21. obtaining the required capital to run or scale your business or deciding how to spend money for the maximum ROI.